B2B
The cost of a wrong-fit lead is an agent’s afternoon
Selling Dubai property to European investors is a targeting problem before it is a creative problem. The audience is small and the ticket enormous.
- Client
- Dubai Real Estate Investment
Situation
The addressable audience is small and the ticket size is enormous.
The cost of a wrong-fit lead is an agent’s afternoon.
Approach
Campaigns targeted Germany and the UK with creative and qualification built for investors rather than end-users.
The framing was yield and payment plans rather than lifestyle imagery.
A qualification step established budget and intent before a lead reached the sales team at all.
Result
Qualified investor conversations started from day one of the campaign.
In a category with this deal size that is the only metric that means anything before the first close.
Technology used
- Meta Ads
- Uluslararası Hedefleme
- Niteleme Akışı
What would a system like this do for you?
We audit your ad account and site, then hand you a written roadmap in five business days.