Web
A form that reshapes per policy type, so enquiries arrive quotable
One generic “request a quote” form produced a queue an agent had to qualify by phone. The form was attached to intent instead.
- Client
- Insurance Brokerage
Situation
Insurance brokerage lives and dies on lead quality.
Health, motor, home and travel policies each need completely different information before anyone can price them, and one generic form produced none of it.
Approach
The visitor picks a policy type first, and the form reshapes itself to ask only what that product needs.
Each path is short enough to finish on a phone, and the questions are the ones an underwriter would ask anyway — so what lands in the inbox is close to quotable.
The page is built for paid traffic: one clear promise per policy type, a single call to action above the fold, and a 24/7 support marker in the header.
Result
Fewer abandoned forms at the top.
Far less qualification work at the bottom.
Technology used
- Framer
- Dinamik Form
- Lead Scoring
- Meta Ads
What would a system like this do for you?
We audit your ad account and site, then hand you a written roadmap in five business days.