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Performance

From a ₺30,000 monthly budget to ₺3.1M revenue

A scaling system that unified cash-on-delivery and DM sales under one measurement model. 17x ROAS, sustained rather than a single good week.

Client
D2C Brand
Year
2025
17xROAS
3,1 M ₺Revenue in period
30 K ₺Monthly ad spend

Situation

  • Sales arrived through the site, through DMs and through cash on delivery, but the ads platform only saw site purchases.

  • Every budget increase broke performance and got rolled back. Scale stalled at the same ceiling each time.

Approach

  • We stopped treating the storefront as the only conversion path: cash on delivery and DM became first-class channels with their own creative and qualification flow.

  • All three channels merged into one order table; delivered orders became the only true metric.

  • Creative testing ran continuously on a fixed budget share, and scaling followed rules rather than daily reaction.

Result

  • Revenue of ₺3.1M on a ₺30,000 monthly ad budget.

  • Blended ROAS of 17x, and the scale ceiling disappeared — added budget no longer breaks performance.

Technology used

  • Meta Ads
  • Kapıda Ödeme Ölçümü
  • DM Funnel
  • CAPI
  • Looker Studio

What would a system like this do for you?

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